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The social media newsletter read by 30,000+ professionals. A week of platform news, product changes and creator trends, filtered into one briefing. Free, every Friday.


The social media newsletter read by 30,000+ professionals. A week of platform news, product changes and creator trends, filtered into one briefing. Free, every Friday.
30,000+
subscribers
65%
open rate
Friday
every week, since 2018
73%
influence or approve purchases
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INSIDE GEEKOUT
Four sections, every Friday. Read it all, or skim to the bits you need.

Every change worth knowing about across the major platforms, filtered down from the week’s noise. What shipped, what it breaks, and whether you need to do anything about it.

The part you cannot get from a changelog: what the update is really for, who it helps, who it quietly costs, and what Matt would do about it if it were his account.

What is breaking through this week and why: the formats, the accounts and the moments worth studying, with the pattern behind them rather than just the screenshot.

A short, honest list. Things Matt has actually used, what they are good for, and what they cost, including the ones that are not worth the subscription.
LATEST ISSUE
Join 30,000+ social media pros who read Geekout every Friday, including teams at Netflix, TikTok and Meta.
LATEST ISSUE
Join 30,000+ social media pros who read Geekout every Friday, including teams at Netflix, TikTok and Meta.
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Social Media Trainer, Fresh Approach
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Social Media Manager
“If you're not subscribing to @MattNavarra's Geekout newsletter, you should be. One of the most comprehensive social media wrap ups every week.”

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Social Media PR Pro
What do I get when I subscribe to Geekout?
Every Friday, you get one free email covering the week's most important social media platform updates, algorithm shifts, creator economy trends, and new AI tools—plus Matt Navarra's take on what matters and what you can ignore.
How often will I hear from you?
Once a week, on Friday. No daily emails, no spam.
Is Geekout a good alternative to doomscrolling X/Twitter or reading daily marketing blogs?
Yes. Instead of checking X, Threads, and daily trade blogs all week to catch undocumented feature rollouts on Instagram, TikTok, or LinkedIn, Geekout tracks and verifies them for you in one Friday briefing read by 30,000+ social media pros.
Do subscribers get access to Matt Navarra's free AI playbooks and LinkedIn tools?
Yes. Subscribers get instant access to Geekout's free library of playbooks, swipe files, and tools at https://geekout.mattnavarra.com/resources, and new guides land in Geekout first every Friday.
Is Geekout completely free?
Yes. The Friday newsletter and all playbooks in the Resources library are free, and you can unsubscribe with one click at any time.