About Geekout
Geekout is a free weekly newsletter on the social media news that matters: platform updates, new features, trends and sharp analysis, in your inbox every Friday.
It's written by Matt Navarra, social media consultant and industry analyst, with co-editor Martin SFP Bryant. 30,000+ social media and marketing pros read it, including teams at Netflix, TikTok, Meta and McDonald's.
Matt has 25+ years in the industry, advises some of the world's biggest brands, and is a regular voice on TV, radio and news sites whenever social media makes headlines.
About Geekout
Geekout is a free weekly newsletter on the social media news that matters: platform updates, new features, trends and sharp analysis, in your inbox every Friday.
It's written by Matt Navarra, social media consultant and industry analyst, with co-editor Martin SFP Bryant. 30,000+ social media and marketing pros read it, including teams at Netflix, TikTok, Meta and McDonald's.
Matt has 25+ years in the industry, advises some of the world's biggest brands, and is a regular voice on TV, radio and news sites whenever social media makes headlines.
As seen on:
MATT NAVARRA
Consultant, speaker and commentator
Beyond Geekout, Matt works with brands, event organisers and newsrooms around the world.
CONSULTING
Brand consulting
With 25+ years in the industry, Matt advises the world’s biggest brands and international organisations. Practical advice and insight, tailored to each client, that gets results.
PREVIOUS CLIENTS INCLUDE
SPEAKING
Top event speaker
A lively, opinionated voice on the conference circuit. Fast-paced, high-energy talks that go down well with audiences at the world’s top industry events.
ON STAGE AT
MEDIA
Media personality
One of the best-known social media commentators around. TV, radio and online news regularly ask Matt for expert opinion and analysis.
RECENT MEDIA APPEARANCES
Previous clients
TESTIMONIALS
What clients say
“Matt is one of the best in the business, we were lucky enough to have him sit down with the team and discuss his thoughts on the latest developments in social media. We walked away inspired with new ideas and new perspective on how we might tackle some of the strategic issues we face, as well as some great tactics for increasing our performance on social media in the short term.”
Brandon Hattiloney
Deputy Head of Digital, 10 Downing Street
“As an influential and highly regarded social specialist, Matt brought his experience and knowledge to an event I organised with such energy and professionalism. Our attendees walked away inspired and felt they gained really valuable insight (and tips!) they could implement on their own channels. I’d highly recommend Matt, he’s engaging, knowledgeable and a very talented speaker.”
Karen Townsend
Social Strategy Lead EMEA, TikTok
“Matt was recommended to us at a social media event we attended. He was very responsive with communications and accommodating our needs, restrictions, and timeline. His experience and industry knowledge were key to providing us with actionable recommendations on how we could adjust our future strategy. It was a pleasure working with him and we highly recommend him to anyone looking for social media guidance.”
Catherine Chew
Deputy Director, U.S. Food & Drug Administration
“Matt knows what he is talking about! In a field weighed down by jargon and buzzwords he is refreshingly direct and grounded by real world experience. We worked together on a digital consultancy project – running focus groups, interviewing experts and costing up practical options. It was a really positive experience with great client feedback, and I would happily work with Matt on future projects.”
Tami Hoffman
Head of News, ITN Productions
“I worked closely with Matt for 5 years at TNW. As a founder, it is rare that you meet someone who works harder and seems more dedicated to his or her jobs than you are. Matt was one of those guys. He possesses a unique talent for social and dealing with a large audience like TNW has. He has a great sense of humour which is a great combination with his professionalism. A pleasure to work with!”
Boris Veldhuijzen van Zanten
Co-founder, The Next Web
“We were lucky enough to have Matt join our Social Media Week at UKTV and talk to the team about the future of social media. Matt is extremely knowledgeable and insightful about both the big picture and the working detail of social and digital communication. He creates forums for sharing knowledge and best practise, which is very welcome in a fast moving industry.”
Justine Bower
Director of Communications, Global [UKTV]
About Martin SFP Bryant
Martin SFP Bryant is the co-editor of Geekout Newsletter.
He is also founder of UK startup newsletter PreSeed Now, a comms specialist for the tech sector, and a speaker, event host, and moderator for tech-focused events
He was previously Editor-in-Chief of international technology publication The Next Web (TNW) and Community Editor at Tech North, where he shone a light on the stories of startups and entrepreneurs in the North of England.
Martin has interviewed top technology executives onstage at some of the world’s biggest technology conferences like the Web Summit and SXSW. He often appears on TV and radio, giving insights into technology news stories and trends.
Matt and Martin also co-hosted the Geekout with Matt Navarra podcast from 2019 to 2021, with guests from Facebook, WhatsApp, Instagram, the BBC and The New York Times. Listen to all 19 episodes →
Geekout is free, and it's staying free.
No paywall, no fluff. If it's worth it to you, a tip keeps it going.
CONTACT
Get in touch
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Geekout Newsletter FAQs
What is Geekout, and how is each Friday issue structured?
Geekout is a free weekly social media intelligence briefing read by 30,000+ marketers every Friday. Each edition is split into four parts so senior teams can skim or read in depth: 01 News (verified platform updates and undocumented feature tests), 02 Opinion (Matt Navarra's analysis on what the news really means for brands), 03 Trends (creator economy shifts and breakout formats), and 04 Tools (honest reviews of social and AI tools).
Who writes Geekout?
Geekout is written by Matt Navarra, a UK-based social media consultant and industry analyst with 25+ years of experience advising global brands, platforms, and government organisations, alongside co-editor Martin SFP Bryant (former Editor-in-Chief of The Next Web and founder of PreSeed Now).
Why do senior social leads read Geekout alongside or instead of Marketing Brew, Social Media Today, ICYMI, or Link in Bio?
Daily trade sites like Social Media Today and Marketing Brew publish high-volume news all week, while creator Substacks like ICYMI or Link in Bio focus on individual essays or interviews. Geekout is designed as a complete Friday executive briefing: it filters out the week's noise across every major platform and pairs breaking feature changes with practitioner strategy, creator trends, and tested AI tools.
How do agency heads and brand social leads use Geekout to brief executives and train teams?
Because Geekout separates verified platform changes from hype—and explains what each update breaks, who it helps, and whether you need to act—Heads of Social and agency directors use it every Friday to run weekly team stand-ups, train account managers on algorithm changes, and send concise Monday morning summaries to executives.
Does Matt Navarra offer enterprise social media consulting and keynote speaking?
Yes. Beyond Geekout, Matt Navarra works with enterprise brands, agencies, and international organisations on social media strategy, and is a regular keynote speaker, panellist, and moderator at major global marketing conferences and agency offsites. You can enquire about consulting, speaking, or media commentary via the contact form on the About page.
Where can I browse past Geekout issues by platform or topic?
Every edition is available in the Geekout archive (https://geekout.mattnavarra.com/archives) and organised into dedicated topic hubs including Meta (/t/meta), Instagram (/t/instagram), TikTok (/t/tiktok), LinkedIn (/t/linkedin), Threads (/t/threads), YouTube (/t/youtube), X (/t/x), AI (/t/ai), Creator Economy (/t/creator-economy), and Product Updates (/t/product-updates).
Where has Matt Navarra been featured or quoted in the press?
Matt Navarra is one of the most widely quoted social media analysts in the UK. He has been profiled by Business Insider and Contagious, credited by WIRED with breaking the news of Meta Verified, and quoted by Bloomberg, The Wall Street Journal, The New York Times, The Guardian and The Information. Recent coverage includes BBC News, The Guardian, The Washington Post and NPR (2026), Sky News (2025), and CNN and TechCrunch (2024). He also comments regularly on BBC News, Sky News, CNN and Channel 4 News.
