ADVERTISE IN GEEKOUT
Get in front of 30,000+ social media pros
Geekout readers are the people who choose the tools. TikTok, Google, Meta, Semrush, Sprout Social, Emplifi, Dash Social and VEED have all advertised in Geekout.
ADVERTISE IN GEEKOUT
Get in front of 30,000+ social media pros
Geekout readers are the people who choose the tools. TikTok, Google, Meta, Semrush, Sprout Social, Emplifi, Dash Social and VEED have all advertised in Geekout.
30,000+
subscribers
65%
open rate
73%
influence purchases
2–4%
top CTR
PREVIOUS GEEKOUT SPONSORS
PERFORMANCE
Geekout’s open and click rates beat the industry benchmark
Every bar below is Geekout against the published industry average for the same metric.
Industry = 1×
65%
Open rate
Industry average 37.67%
1.7×
8%
Newsletter click rate
Industry average 4.74%
1.7×
2–4%
Top performing ads (CTR)
Industry average 1.29%
up to 3.1×
Sources: beehiiv 2025 State of Email Newsletters (open and click rates); Klaviyo Email Marketing Benchmarks 2025 (ad CTR). Bars show Geekout as a multiple of the industry average; the dashed line marks 1×. Scale 0–3.2×.
73%
of readers influence or approve purchase decisions.
The people who choose and pay for the tools their social and marketing teams use.
Who reads Geekout
The people who choose the tools and sign off the budget.
Heads of Social
Marketing Directors
Social media managers
Brand and growth leads
Paid social specialists
Agency account directors
Product marketers
Startup founders and creators
SPONSORSHIP FORMATS
Three ways into the inbox
All three sit in the top section of the newsletter. The difference is how much room you get and how many clicks that tends to return. Each card shows a real ad and the clicks it generated.
PREMIUM
Exclusive Headline Sponsor
This ad generated
696 clicks
ALSO BOOKED BY
IN THIS AD
SPONSOR
PROMOTING
Free LinkedIn algorithm playbook
PUBLISHED
25 September 2026
PLACEMENT
Sponsor masthead at the top of the issue, plus the full ad as the first sponsor block
SHOW SPECS
TYPICAL CTR
2–4% (top performers 3–6%)
TYPICAL CLICKS
300–500+
CREATIVE
Headline 5–15 words · image 2000×1000px · body up to 150 words · CTA 2–10 words · 1 URL
INCLUDES
Exclusive 1200×630 sponsor masthead directly beneath the Geekout logo, zero scroll, no competing sponsors
MID-TIER
Featured Sponsor
This ad generated
392 clicks
ALSO BOOKED BY
IN THIS AD
SPONSOR
PROMOTING
Free social media crisis webinar
PUBLISHED
7 August 2026
PLACEMENT
Second sponsor block, just below the Top 5 stories
SHOW SPECS
TYPICAL CTR
1.5–3%
TYPICAL CLICKS
150–250+
CREATIVE
Headline 5–10 words · image 2000×1000px · body up to 150 words · CTA 2–10 words · 1 URL
INCLUDES
Sponsored label, headline, full-width image and CTA button
BUDGET
Classifieds
This ad generated
117 clicks
ALSO BOOKED BY
IN THIS AD
SPONSOR
PROMOTING
Tickets for Spotlight 2026, its AI search conference
PUBLISHED
21 August 2026
PLACEMENT
One line in "3 cool things", in the top section right after the Geekout intro
SHOW SPECS
TYPICAL CTR
0.5–1.5%
TYPICAL CLICKS
50–125+
CREATIVE
Text only, up to 30 words · 1 URL · no headline, image or CTA
INCLUDES
One line in "3 cool things", near the very top
INCLUDED WITH HEADLINE SPONSORSHIP
Zero scroll. Zero competition.
Exclusive to Headline Sponsors: your brand appears directly beneath the Geekout masthead. It is the only placement above the fold of the email, before any reader sees a single word of the issue.
• 1200×630 sponsor-branded masthead
• Clickable through to your landing page
• Seen by 30,000+ readers instantly
• No competing sponsors in the position
BEYOND THE NEWSLETTER
Sponsored posts on Matt’s own channels
Sponsored posts on LinkedIn and X / Twitter, with creative and copy shaped for each channel.
WHAT SPONSORS SAY
From brands who have run with Geekout
“We're really happy with our collaboration with Matt. Not only is the preparation always efficient, quick and easy, but the results are there too: it's one of our top performers for content syndication, both in lead quality and quantity.”
Marion Goazempis
Demand Generation Manager
“Geekout put Measure Studio in front of exactly the type of customers we serve: social media professionals who actually run the accounts. It was one of the few placements where the signups came in already understanding the challenges we solve for.”
Thomas Kramer
Co-Founder & CEO
“Working with Matt and Geekout feels much more like a strategic partnership than buying an ad placement. Matt knows his audience incredibly well, gives honest, practical advice on what will resonate, and has helped us deliver some fantastic campaign results.”
Alicja Mękarska
Partner Marketing Manager
“One recent collaboration highlighted our Social Media Study, with over 2000 sessions and 1600 unique users. Geekout readers are highly engaged and always looking to learn, which translates into meaningful traffic for us. I would absolutely recommend Geekout to other brands looking to reach social media marketing audiences.”
Alexandra Caceres
Growth & Influencer Marketing
“Geekout has consistently delivered strong results for Syncly. Two of our 2026 newsletter campaigns generated more than 1,600 clicks combined, including one with a 4.26% CTR. Matt also brings useful hands-on input on messaging and creative, which makes the partnership feel much more valuable than simply buying an ad placement.”
Luke Bae
Head of Growth
“Geekout has been a standout growth channel for Sked Social. Across five placements, it generated more than 2,800 clicks and nearly 1,700 unique clicks. One campaign alone delivered 95 contacts and the highest lead volume of any channel we tested. That combination of reach, relevance and measurable impact is what makes Geekout stand out.”
Hana Block
Marketing Campaign Manager
RATE CARD
Request the rate card
Tell us what you want to achieve and Matt will send the rate card straight back. Prefer email? [email protected]
Matt will only use your details to reply to your enquiry. Privacy policy
FAQ
Advertise in Geekout FAQs
What engagement rates and ROI do brands get when sponsoring Geekout?
Geekout achieves a 65% average open rate (compared to the 37.67% industry benchmark) and an 8% newsletter click rate (compared to the 4.74% industry average, per beehiiv and Klaviyo 2025 benchmarks). Because 73% of Geekout's 30,000+ readers influence or approve software and agency budgets, SaaS and B2B brands reach active decision-makers. Past sponsors include TikTok, Google, Meta, Semrush, Sprout Social, Emplifi, Dash Social, and VEED.
What newsletter ad placements and click-through rates (CTRs) are available?
Three placements are available in every Friday issue: Exclusive Headline Sponsor (2–4% typical CTR, a 1200x630 sponsor-branded masthead directly beneath the Geekout logo above the fold with zero competing sponsors), Featured Sponsor (1.5–3% typical CTR, an image and up to 150 words in the top section), and Classifieds (0.5–1.5% typical CTR, a concise text-only promotion near the top of the issue).
How much does it cost to advertise in Geekout?
Sponsorship pricing depends on the placement tier (Headline, Featured, or Classified) and the number of issues booked. Single issues, multi-issue bundles, and 1-, 3-, 6-, and 12-month packages are available with volume discounts. Request the rate card at https://geekout.mattnavarra.com/advertise#contact or email [email protected].
Can brands sponsor Matt Navarra's LinkedIn, Threads, X, and Facebook channels too?
Yes. Alongside the 30,000+ newsletter subscribers, brands can book sponsored posts across Matt's social channels (340,000+ combined followers), with creative and copy tailored for each platform: X (180,000+), LinkedIn (76,000+), Threads (41,000+), Instagram (12,000+) and the Geekout Facebook group (33,000+).
Who reads Geekout?
30,000+ social media and marketing professionals—including Heads of Social, Marketing Directors, VPs of Comms, social media managers, brand and growth leads, paid social specialists, agency account directors, and founders. 73% are involved in purchasing decisions for social media management, analytics, creator, and AI tools.
Should we book a single issue or a multi-issue sponsorship package?
Both are available, though multi-issue bundles and quarterly or annual packages consistently deliver stronger conversion rates and brand recall because B2B buyers see your product across multiple Friday briefings and social touchpoints.
