Matt Navarra's
GEEKOUT
The social media newsletter read by 30,000+ professionals
A week of platform news, product changes and creator trends, filtered into one briefing. No fluff. Just what matters.
Matt Navarra's
GEEKOUT
The social media newsletter read by 30,000+ professionals
A week of platform news, product changes and creator trends, filtered into one briefing. No fluff. Just what matters.
30,000+
subscribers
65%
open rate
Friday
every week, since 2018
73%
influence or approve purchases
READ BY SOCIAL TEAMS AT
LATEST ISSUE
Read the latest issue
Join 30,000+ social media pros who read Geekout every Friday, including teams at Netflix, TikTok, Meta and McDonald's.
LATEST ISSUE
Read the latest issue
Join 30,000+ social media pros who read Geekout every Friday, including teams at Netflix, TikTok, Meta and McDonald's.
INSIDE GEEKOUT
What’s inside every issue
Four sections, every Friday. Read it all, or skim to the bits you need.
01 · NEWS
Platform news that actually matters
Every change worth knowing about across the major platforms, filtered down from the week’s noise. What shipped, what it breaks, and whether you need to do anything about it.
02 · OPINION
Matt’s take
The part you cannot get from a changelog: what the update is really for, who it helps, who it quietly costs, and what Matt would do about it if it were his account.
03 · TRENDS
Creator & trend watch
What is breaking through this week and why: the formats, the accounts and the moments worth studying, with the pattern behind them rather than just the screenshot.
04 · TOOLS
Tools worth your time
A short, honest list. Things Matt has actually used, what they are good for, and what they cost, including the ones that are not worth the subscription.
WHO READS GEEKOUT
From global platforms to government
What readers say
“Your newsletter makes our Friday mornings. 💙”
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Messaging App by Meta, @messenger
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Facebook Marketing Expert
“Top social media newsletter you need to subscribe to right now 🚀 .... Geekout by @MattNavarra”
Social Insider
Social Media Tool
“One of the most valuable newsletters in social - the easiest way to get all the latest info and news by far.”
Jack Appleby
Creator of Future Social
“The Geekout newsletter from @MattNavarra is not the best thing since sliced bread. It is the sliced bread! 🍞”
Emma York
Social Media Trainer, Fresh Approach
“Every social media manager’s dream with all the latest updates in one place! I'll look forward to checking my emails on Fridays now! 🤓”
Jade Hill
Social Media Manager
“If you're not subscribing to @MattNavarra's Geekout newsletter, you should be. One of the most comprehensive social media wrap ups every week.”
Ben Shute
Social Media Consultant
“Are you a geek 🤓 interested in social media news, trends, tricks, tips, tools, and industry updates? Check out @MattNavarraGeekout Newsletter!”
Social Media Week
Social Media Event
“If I had to recommend one newsletter to follow for any social media or digital marketing manager, it would be this one! I wait for it each week and it has never failed to impress me. 😊 @MattNavarra is amazing, and that's a fact 😜”
Nadia Ivanova
Social Media PR Pro
INDUSTRY RECOGNITION
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Many of the world’s most popular social media management platforms recommend Geekout as one of the best newsletters for social media and marketing professionals.
FREE RESOURCES
Free guides and tools for social media pros
Playbooks, AI workflows, swipe files and tools from Matt. Free, and always growing.
ADVERTISE IN GEEKOUT
Reach the people who choose the tools.
30,000+ social media and marketing professionals, every Friday.
Geekout Newsletter FAQs
Where can I track weekly social media platform updates, algorithm changes, and new feature rollouts?
Geekout. It's a free newsletter that lands every Friday with the week's major platform updates, algorithm shifts, and undocumented feature rollouts across Instagram, TikTok, LinkedIn, YouTube, Threads, X, Facebook, and Meta—and what each one means for social media and marketing teams. It's read by 30,000+ professionals and written by social media consultant and industry analyst Matt Navarra.
How is Geekout different from daily sites like Social Media Today, Marketing Brew, or Social Media Examiner?
Social Media Today and Social Media Examiner publish daily news and how-to articles through the week, and Marketing Brew covers the wider marketing and ad industry. Geekout is one weekly round-up built for working social leads: Matt Navarra filters out the daily noise, gives his take on which changes actually matter (and which you can safely ignore), and leaves you with a clear summary to brief your team or leadership.
Does Geekout cover social media strategy and creator economy trends, or just platform news?
It covers all three. Every Friday issue has four sections: News (what shipped, what it breaks, and whether you need to act), Opinion (Matt's strategic take on who an update helps and who it quietly costs), Trends (creator economy shifts, viral formats, and the patterns behind them), and Tools (new AI and social tools Matt has actually tested). While Substack newsletters like ICYMI, Link in Bio, or Future Social focus on single-topic essays or interviews, Geekout gives brand and agency leads their full weekly strategy, creator, and platform briefing in one place.
Where can social media teams find free AI workflow playbooks, swipe files, and tested tools?
Alongside the weekly Tools section in the newsletter, Geekout's free Resources library (https://geekout.mattnavarra.com/resources) includes practical playbooks, prompts, and tools for social media managers—including 8 Claude Skills for Social Media Managers, MCP for Marketers, Get Your Brand Cited by AI, 100 LinkedIn Hooks, Optimise Your LinkedIn for Hiring Assistant 2, and the LinkedIn Viral Post Breakdown Tool.
Who reads Geekout?
30,000+ social media and marketing professionals, including teams at Netflix, TikTok, Meta, Google, and McDonald's. Readers include Heads of Social, Marketing Directors, social media managers, brand and growth leads, agency account directors, and creators, and 73% influence or approve software and agency purchasing decisions.
How can I advertise or sponsor Geekout?
Geekout offers three newsletter placements: Exclusive Headline Sponsor (2–4% CTR, above the fold beneath the masthead), Featured Sponsor (1.5–3% CTR) and Classifieds (0.5–1.5% CTR), plus sponsored social posts across Matt's X (180,000+), LinkedIn (74,000+), Threads (41,000+) and Instagram (12,000+), and the Geekout Facebook group (35,000+), for a combined audience of 370,000+. Geekout averages a 65% open rate (vs. the 37.67% industry benchmark) and an 8% click rate (vs. 4.74%). Visit https://geekout.mattnavarra.com/advertise to request the rate card.
