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MEDIA
As seen on
Matt Navarra is a UK-based social media consultant and industry analyst with 25+ years' experience. Former Director of Social Media at The Next Web, he's worked with 10 Downing Street, Google, Meta and TikTok, and is regularly quoted by the BBC, NYT, WSJ and WIRED. He writes Geekout, the weekly newsletter read by 30,000+ social media pros.
Latest editions
AI
+3
Sep 11, 2026
•
13 min read
Meta Launches Muse, an AI Agent That Wants to Run Your Whole Life
And Elon Musk's meltdown over a new documentary all about him
TikTok
+3
Aug 28, 2026
•
15 min read
Meta's $17bn addiction settlement is bad news for TikTok and YouTube
Zuckerberg lost the lawsuit, kept the cash, and is now dragging his rivals into the same rules
YouTube
+3
Aug 21, 2026
•
13 min read
What Even Is a "View" on YouTube Now?
...Plus a Meta whistleblower drops Zuckerberg right in it
TikTok
+3
Aug 7, 2026
•
18 min read
Disney strikes a TikTok deal to let creators use its films and shows
...And Reddit moderators revolt as AI moves in
AI
+3
Jul 3, 2026
•
12 min read
WhatsApp kicks off a username goldrush
....but scammers are ready to pounce
Snapchat
+2
Jun 19, 2026
•
13 min read
The UK's teen social media ban is easier to evade than enforce
...And Jimmy Kimmel thinks Mark Zuckerberg is 'a sneaky little narc'
AI
+3
May 29, 2026
•
12 min read
Meta's “free forever” apps just got a paywall
... and YouTube is going to expose all your AI video edits
Meta
+3
May 22, 2026
•
12 min read
Facebook's new Forum app is Meta's clearest challenge to Reddit yet
And LinkedIn is falsely accusing users of being creeps
AI
+2
May 8, 2026
•
14 min read
Elon Musk settles Twitter deal lawsuit for pocket change fine
And Meta is building AI agents to help you with everyday tasks
