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Hello, geeks!

Are you ready for your digital debriefing of everything new in social?

Strap your yourself in, it’s been a wild week…

…Especially if you’re a Facebook Group admin! 🤬

Some of the top stories generating the most headlines this week…

…A new Social Network movie is coming — and Zuck is 100% going to hate the storyline.

…Meta fixed a glitch that nuked thousands of Facebook Groups. But won’t admit AI is the problem

…Elon Musk wants to retrain Grok to reflect his views (nope, not terrifying at all)

…BeReal is relaunching with new features and ‘Campus Parties… But does anyone care?

…Reddit wants to scan your eyeballs to check your human.

…Trump dropped the F-bomb on live TV. And it became instant meme gold

Plus 70+ new features on Instagram, TikTok, LinkedIn, and more, spotted in the wild.

__________

But before we get into it…

These are worthy of your attention:👇 [ad]
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• ⏱️ Reels vs. Carousels: Which format wins after 48 hours — and which one dies fast

• 📅 70% of Reels reach happens in the first 24 hours. Are you missing the moment?

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• 📸 Photos can outperform Reels— if you nail the timing

• 📈 1 chart reveals everything you need to know to fix your posting schedule

You’re probably abandoning your content too early. Don’t guess…

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🔥 GEEKOUT HOT 5

Geekout’s pick of the hottest headlines in social this week:

2. Meta won AI copyright case against authors, but judge says others could bring lawsuits [WINNING]

3. WhatsApp banned on US House of Representatives devices due to security concerns [BANNING]

4. Elon Musk says he will retrain Grok to match his beliefs and purge “divisive facts” [REPROGRAMMING]

5. Reddit may use iris-scanning Orb tech to verify humans and beat AI bots [SCANNING]

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🚨 EVERYONE’S TALKING ABOUT

When Meta’s big social AI push goes rogue…

Meta might be keen to claim that it’s winning the AI talent war as it keeps looking at buying or investing in hot AI startups (AI voice startup PlayAI is reportedly its latest acquisition target), but not all is rosy for the company in this space.

Thousands of Facebook Groups have been suspended lately, thanks, it seems, to automated AI moderation throwing a wobbler and incorrectly identifying rule breaking.

As BBC News notes,

Meta’s claim that it hasn’t seen evidence of a wider problem is questionable. Just last week, TechCrunch covered reports of Instagram users complaining about mass bans and pointing the finger at AI.

As AI works its way into seemingly every aspect of social media, both in user-facing features and behind the scenes, we’re sure to see more of these kinds of unintended consequences.

Just this week, Steven Bartlett warned about the effect AI-generated content could have on YouTube.

Away from the world of social, there was the story this week of the band that has clocked up hundreds of thousands of Spotify listens, despite being entirely AI generated.

That’s a sign of how AI is becoming deeply embedded in our culture–it’s also a good sign for Meta’s big bet on entirely AI-generated ad campaigns. AI can create content that holds attention! But I’d still be wary of unintended slip-ups affecting advertisers there once it rolls out.

In Silicon Valley’s rush to make AI the centre of everything, the unintended consequences could sometimes be hard to spot, until they’ve already wreaked havoc.

Although maybe, just maybe, some of these AI features will get rolled back. LinkedIn’s CEO admitted this week to being surprised that an automated AI writing feature turned out to be less popular than expected.

Is this some of the proof we need to show that AI is being overhyped and it won’t be quite as pervasive as some suggest?

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✨ NEW & NOTEWORTHY

Everything else you need to know from the past seven days…

Meta / Facebook / Messenger 👥

• Meta launched Quest 3S Xbox Edition with 128GB storage and Xbox-styled hardware

• Meta won’t remove “transgenderism” from its hate speech policy, rejecting Oversight Board advice

• Meta skipped SF Pride as Zuck stays silent on LGBTQ+ support

• Meta’s CTO and other tech execs will do with their surprise new roles in the US Army

• Facebook is testing a new way to react to Stories by showing an emoji carousel when you long-press on a story

• Facebook will soon let you change your username from Messenger

• Messenger now lets you add GIF notes

__________

Instagram ✨

• Instagram now allows Reels up to 20 minutes long! (This follows Meta’s recent announcement that all videos will now be Reels, removing length restrictions)

• Instagram appears to be rolling out the reposts button more widely

• Instagram is testing an Explore feature for Stories, letting you find Stories from users you don’t follow

• Instagram now lets users customise Notes with eye-catching coloured backgrounds and emojis

• Instagram is testing a “With Friends” Reels feed, which gathers Reels your friends have interacted with

• Instagram added a new “Popular with your followers” section for trending songs

• Instagram now encourages sharing Reels to Threads to start new conversations, but Reels with music will be shared muted

• Instagram Edits has added keyframes, voice cleanup and 30+ text effects

• Instagram Edits now allows direct sharing to Facebook

• Instagram created a bot for businesses to help improve their accounts

• Instagram has been spotted testing a Downvote button

• Instagram now support Passkey logins

• Instagram (and TikTok) are reportedly building new TV apps to chase YouTube’s living room dominance

__________

Threads 🧵 / WhatsApp 🟢

• WhatsApp is rolling out AI-powered message summaries to help you catch up on group chats. Meta claims “Private Processing” keeps your messages unread — but users are skeptical. (US-only for now)

• WhatsApp is testing the ability to share stickers, emojis, and music as part of text status updates

• WhatsApp is testing the ability to answer to a call with your smart glasses

• WhatsApp added the ability to use an avatar as your profile photo

• WhatsApp is working on the ability to manage ad preferences for status and channels

• WhatsApp is testing a feature to manage message notifications for chat lists

• Threads now has its own Hidden Words setting, separate from Instagram.

• Threads added an option to follow all “Suggested for You” accounts in bulk

• Threads revamped how users access custom feeds, swapping the swipe gesture for a top-left dropdown menu

• Threads now gives to posting ideas if you’ve not posted in a while

__________

Twitter (‘X’) 🤡

• Elon Musk is banning hashtags from ads on X, calling them an “esthetic nightmare” [sic]

  …X will also soon start charging for ads based on vertical size (Elon thinks giant ads ruins the user experience)

• X code suggests the platform’s upcoming physical debit card will offer features like PIN setup, shipping updates, and card locking. There are hints at cashback, too

• X says daily users jumped 8% after Elon’s spat with Trump went viral

• X is rolling out live sports scores on posts, dockable game chats, shareable game cards, and NBA/NFL portals with stats and schedules

• Media Matters is suing the FTC to block an investigation into the X advertiser boycott

• X now allows you to configure timeline interactions with more swipe gesture options

• X announced a new original program from the NFL to boost sports engagement

__________

YouTube 📺

• YouTube redesigned its advanced analytics with a sidebar for faster filtering and metric customisation

• YouTube is increasing the minimum age for live streaming from 13 to 16, starting July 22

• YouTube is shifting serious focus to its $15B+ subscription business, including Music, Premium, and YouTube TV. Execs believe subscriptions will outpace ad growth, which hit $36.1B last year.

• YouTube is rolling out a Product Sticker feature on Shorts.

• YouTube published new resources for artists, featuring guides on Shorts strategy, fanbase growth, and using analytics

__________

TikTok 📱

• TikTok is testing Bulletin Boards that look (and operate) a lot like Instagram’s Broadcast Channels

• TikTok added Fan Clubs that add game-like mechanics to livestreams

• TikTok has gone full eBay with a new countdown bidding feature for livestreams

• TikTok is hiring someone to lead news creator growth in North America, signalling a big shift.

• TikTok partnered with London Theatre Direct to add in-app theatre ticket sales

• TikTok launched ‘Live Journey’ a challenge-based growth program for creators.

• TikTok is introducing a desktop TikTok Studio feature called Smart Split, which converts a long video into shorter videos

• TikTok is working on a new programme for creators called the LIVE Incentive Program

• TikTok added the ability to allow advertisers to use your posts in their ads, and to remove unauthorised sounds from your posts while keeping other sounds like effects and speech

• TikTok added a new ‘summer songs’ challenge in some regions, with three exclusive profile frames

• TikTok launched Community Fest 2025 to spotlight its real-time creator community

• TikTok Shop launched a 50%-off summer sale with viral LIVE drops

• TikTok’s new #TikTokSummerCamp campaign sees creators lead sessions on slime, mini beaches, telescopes, and glowing lanterns.

• TikTok started asking users for permission to curate memories by collecting more photos and videos from their device album

__________

Snapchat / LinkedIn / BeReal / More… 👻

• Snap acquired student scheduling app Saturn. The social calendar app is used in 80% of US high schools

• Snap partnered with Niantic to improve AR features in Snapchat and Spectacles

• LinkedIn is starting to let some users upload videos as covers for newsletters and articles

• LinkedIn added two in-game activations in partnership with businesswoman and philanthropist Sara Blakely

• BeReal wants its mojo back: it’s relaunching with new features, campus parties, and app-store ads to woo Gen Z

• Roblox is launching two new reward schemes for creators, starting on 24 July

• Discord is finally building a native Windows on Arm app

• CapCut's updated terms of service quietly gives ByteDance sweeping rights over all user content, setting alarm bells ringing in newsrooms

• CapCut is offering discounts on its new subscription tiers

• Linktree introduced a new Rewards programme for users in the US, with more countries coming soon

__________

🔥 Want to see more hot NEW features spotted in the wild this week?

Just head to the ‘More news’ section below!

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🤖 SOCIAL A.I.

The newest social media A.I. features spotted this week:

YouTube is rolling out Google Search-like AI-powered search carousels with video clips + summaries

Creators fear that more AI summaries = less video views. Which could mean a lot less ad revenue…

Also spotted this week 👀

• YouTube expanded access to automated dubbing, the Inspiration tab, Dream Screen, and Sync to Beat AI features

• WhatsApp is testing a feature to generate chat wallpapers using Meta AI

• LinkedIn has launched advanced AI-assisted search to speeds up talent discovery for recruiters

• X now translates posts with Grok

• xAI’s Grok may soon support interactive spreadsheet editing via a new AI-powered file editor

• xAI’s Grok now allows connectivity with Google Drive and Microsoft OneDrive

• Snapchat has launched the Lens+ subscription, offering exclusive AI-powered lenses

• CapCut has added an AI Lab feature

• Meta reportedly approached Perplexity AI and Runway AI for takeover talks before its $14.3 billion Scale AI investment

  …Meta is also reported to be in talks to buy hyper-realistic AI voice startup PlayAI

• Meta's Llama 3.1 AI model appears to have 'memorised' huge chunks of books, including ‘Harry Potter’ and '1984'

• Meta’s (well, Zuck’s) AI recruitment drive has netted three OpenAI researchers… (The reported $100M signing on bonus isn’t being paid to everyone)

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💬 YOU CAN QUOTE ME ON THAT

When I’m quoted in the news, you’ll find it here:

As WhatsApp announced its first ads, I spoke to The Sunday Times, telling them: “Once Meta gets a taste of ad revenue in WhatsApp… it’s not going to stop at the Updates tab”.

I warned this mirrors Facebook and Instagram, where initial ad zones eventually expanded...

Also this week:

• In YouTube’s 20th birthday year, I told Mashable that YouTube “set the gold standard” by building tools, not chasing trends

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📺 WATCH THIS…

Best-selling author, digital activist, and entrepreneur Stephanie von Bismarck invited me on to her podcast ‘How Do We Manage?’

We discussed how I manage my ADHD when i’m always extremely online, running Ex-British Prime Minister David Cameron’s social media accounts, the global moral panic about the impact of social media on teen mental health, and more.

🎧 Listen on Apple / Spotify 
📺 Watch on YouTube

Want to skip to some particularly good bits? Here are some quick clips:

• The heart-skipping danger of doing social media for 10 Downing Street

• Working in social with ADHD

• Is social media just the latest moral panic?

😆 LOL

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📈 MEMES

President Trump dropped the f-bomb on live TV this week…

…And predictably, it became instant meme gold on social media.

Also:

• 30 viral memes about the Iran bombing that sum up the online panic and nihilism

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🌡️ VIRAL

The “monitoring the situation” meme is back as global conflict fears spike.

X, TikTok, and Reddit are flooded with anxious jokes about WW3 and missile attacks, while Google searches for “US going to war” jumped 5,000%.

Memes are the new coping mechanism.

Also going viral this week: 🔥

• Elderly creators on TikTok are seeing their videos hijacked into emotional scams selling fake goods

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🪧 BRANDS

“Big brands are increasingly courting social media stars, who descended on a major annual festival in France to pitch themselves to advertisers…”

More brand news this week: 👀

• The FTC has okayed a $13.5B Omnicom–Interpublic merger… if ad spend isn’t blocked over “political viewpoints.” Media buyers won’t be able to blacklist platforms like X unless advertisers specifically request it.
  

• Brands are ditching big names for nano-influencers with niche reach
  

• Why social is far more risky than news for marketers, according to the BBC and Sky

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🙊 WHAT DID YOU SAY?!

“…He was always this guy… Now he’s just done pretending…”

- A Meta staffer speaking to the FT about Zuck’s macho ‘MAGA Mark’ rebrand

-
Also overheard this week: 👂

• “He adapts fast but lacks core values” 
  
  – Telegram boss Pavel Durov’s assessment of Mark Zuckerberg

• “It’s an arms race, it’s a never ending battle… The AI version of it, it’s a new frontier in the same battle that we’ve been fighting for a long time.”
  
  – Reddit CEO Steve Huffman on the challenges of making sure posts are written by humans, not AI

• “Your sourcing is terrible. Only a very dumb AI would believe MM and RS! You are being updated this week.” 
  
  – Elon Musk was angry with Grok after it annoyed minor right-wing influencer Catturd by referencing unflattering Media Matters and Rolling Stone articles about him.

• “Right now there is a widening gap between the ­upside AI can unlock and the return most creators see for the data that ­powers those models. If that gap keeps growing, it risks hollowing out the very ecosystem that makes YouTube valuable. This is a risk not just for creators but also for YouTube.” 
  
  – Steven Bartlett warns about the effect AI-generated content could have on YouTube

• “There are a lot of opportunities to help the Army… We’re eager to contribute… We underestimate how valuable being on the bleeding edge of information really is.” 
  
  – Meta CTO Andrew ‘Boz’ Bosworth on his new part-time role with the US Army

• “It’s not as popular as I thought it would be, quite frankly… Oftentimes, when something comes across as being very AI-obvious on the platform, the rest of the community will call you out."
  
  – LinkedIn CEO Ryan Roslansky on the less popular than expected AI writing assistant feature

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👀 MY FAV READS

This is a great read about how Meta’s AI rivals are using its own chat app to access its users and offer compelling alternatives to the built-in AI bot.

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🎬 COMING SOON - THE SOCIAL NETWORK 2

A sequel to the Oscar-winning movie The Social Network is happening — and Zuck is going to hate the plotline…

Yep, Aaron Sorkin is making The Social Network Part II, and the film draws from The WSJ’s Facebook Files, based on internal docs leaked by whistleblower Frances Haugen.

It will explore youth mental health, misinformation, and Facebook’s link to January 6 riots

Still no word on Jesse Eisenberg’s return to play Zuck, though!

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♻️ BEREAL …AGAIN

And speaking of sequels once-hyped social challenger BeReal is gearing up for a relaunch as it seeks to recapture its early potential.

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😮 WTF?!

I’m sure this app will be 100% safe for everyone to use confidentially 🙃

Russian President Vladimir Putin has backed a state-controlled messaging app to take on WhatsApp and Telegram.

Also WTF this week: 👀

• CapCut’s policy update is raising major red flags for newsrooms
  

• AI-generated pro-Iran propaganda is flooding TikTok, Instagram and YouTube

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🤦‍♂️ FAIL

MrBeast hyped an AI tool that clones thumbnails and rips creator styles.

Creators were NOT happy…

Also:

• Meta’s Oversight Board slammed the company for its failure to consistently label AI-manipulated content
  

• Telegram’s crackdown on crypto scammers lasted all of two weeks. It banned two massive crypto scam markets handling $35B in illicit funds. Tudou Guarantee quickly replaced them, hitting $15M/day in activity, but Telegram refused to ban the rebuilt channels despite clear TOS violations.
  

• Facebook is still listing sanctioned pro-Russian media as monetised partners
  

• Donald Trump's real-time posts about bombing Iran caused Truth Social to crash globally

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📲 NEW APPS

If you were a Digg regular back in the day, you’ll want to check this out…

The reboot is now in alpha testing on iOS.

Also new this week: 👀

• Own is a TikTok rival with crypto rewards and 95% creator payouts

• Scripe promises to Create LinkedIn content the algorithm loves in less than five minutes

• Rumora is designed to help you run a comment-based growth strategy on YouTube

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👔 YOU’RE HIRED!

Hot new social media jobs worth checking out this week:

Coinbase is hiring a Director of Social Marketing [Remote, USA]

More top social media jobs spotted this week 💼

• Eventbrite needs a Social Media Coordinator [Remote, USA]

• The Disasters Emergency Committee is looking for a Social Media Manager [London, UK]

• Shakespeare’s Globe is recruiting a Social Media Officer [London, UK]

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📣 PSA

“16 billion passwords for Google, Apple, Facebook leaked” reads the headline…

This isn’t a new data breach.

But it is a reminder about how these logins can float around the internet for a long time, causing potentially serious risk for some users.

It’s worth noting that Meta’s Andy Stone says (in his usual, abrasive way) that there’s nothing to worry about here…

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🧪 SOCIAL SCIENCE

New research worth knowing about:

Everything in moderation, as the old saying goes…

“Australian teenagers who spend between one and three hours on social media a day report similar or better mental health outcomes compared with teenagers using social media less, suggesting moderation may be key, according to a major new survey.”

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🪦 RIP

Social media features heading for the graveyard:

TikTok’s publishing arm 8th Note Press is quietly shutting down despite #BookTok’s continued rise.

Industry insiders say ByteDance failed to promote books effectively or leverage TikTok Shop.

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👌 PRO TIPS

YouTube has given a peek at how its recommendation algorithms work

At VidCon, YouTube revealed its recommendation system runs on dozens of algorithms designed to tailor content per individual viewer….

More pro-tips worth checking out ✨

• How to create a viral video, according to creators at VidCon 2025

• Creators shared their secrets for maximising income with YouTube Shopping

• TikTok pros revealed the art of creating a scroll-stopping hook

• How social media platforms count video views in 2025

• Pinterest shared tips on aligning pins with visual search

• Snapchat published trend insights for marketers to tap into this summer

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📊 SOCIAL STATS

5.49 BILLION

• The number of global visits ChatGPT saw on the web in May 2025. It has now overtaken X in global traffic. ChatGPT grew 6.8% MoM, while X hit 4.39 billion, rising just 1.1%

Even more social stats: 📈

• AI-DOPTION: Creator AI adoption soared from 33% to 80% in just two years

• TIK-ING UP: US TikTok ad spend hit $588 million in May, a 76% YoY jump, with top brands like Amazon and Disney doubling down

• GEN-X SOCIAL: 92% of Gen X are daily users of social media, spending 1.5 hours per day on average

• HOOKED: 97% of Australian teens reported using social media every day

• POD-BLAST: 1+ billion people now stream podcasts monthly on YouTube, with 400 million watch-hours on TVs alone.

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📈 CHARTED

TikTok tied with guns as the top thing parents wish didn’t exist… 🔫 🚫

That’s according to a new study published in The New York Times this week.

The study also revealed:

• Two-thirds of US parents want smartphone access delayed until high school.

• 73% back a legal minimum age of 16 for social media.

• 62% wish TikTok and X never existed—ranking them as harmful as guns.

More charted social insights spotted: 👀.

• LINKED-UP: Buffer analysed millions of social media posts to uncover what drives engagement in 2025. LinkedIn tops the charts with 8.01% median engagement rate.

• SOCIAL TIME: Time spent on social networks is expected to peak this year, even as user numbers continue to grow

• CHAT GPT: OpenAI’s hit app dwarfs top social apps in App Store downloads

• THE Z FACTOR: Gen Z’s participation in emerging digital activities, versus the population

• ANTI-SOCIAL: Most parents surveyed wish social media didn’t exist

• ON THE UP: The rise of US influencer marketing spend

• NEWSFLASH: YouTube’s biggest news channels

• TV LEADER: YouTube’s lead in the US TV market

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• One OpenAI researcher who jumped ship to Meta recently says he didn't get a $100 million signing bonus, as has been widely reported lately. [Business Insider $$$]

New features and tests:

• Instagram now shows a notification that your Reels might show up in Edits’ Inspiration feed. [@theahmedghanem]

• Instagram has added labels on audio pages to identify if audio is “Trending” or “New”. [@theahmedghanem]

.

• TikTok’s sale saga is dragging on, with US bidders left hanging and Congress losing patience. [Axios]

New features and tests:

• TikTok is rolling out the ‘Content Check’ feature, allowing users to use it up to three times per day. [@theahmedghanem]

• TikTok has moved live “Poll” and “Playbooks” to the Interact section. [@theahmedghanem]

• TikTok has added the ability to add tags to weblinks [@theahmedghanem]

• TikTok has launched an exclusive in-app experience for Karol G’s album launch. [TikTok Newsroom]

• TikTok has added a new Layout setting in the photo post composer. [@oncescuradu]

• TikTok is testing the ability to share any comment in a story. [@oncescuradu]

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💥 EVEN MORE SOCIAL MEDIA NEWS & UPDATES

• YouTube is pitching itself as a partner for TV, not a rival. [The Hollywood Reporter]

• YouTube should not be exempt from Australia’s under-16s social media ban, the country’s eSafety commissioner says. [The Guardian]

• …YouTube disagrees, unsurprisingly. [The Guardian]

• A Wall Street analyst thinks Netflix thinks it needs its own alternative to YouTube Shorts. [TubeFilter]

• Brazil’s supreme court has ruled social media platforms are liable for users’ posts. [Financial Times $$$]

New features and tests:

• Snapchat’s ‘Spotlight’ post creation sheet has had a revamp. [@oncescuradu]

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📰 WEEKEND READS

Geekout’s pick of the best longer reads to sink into over the weekend:

“Some employees are replacing job descriptions by name dropping their affiliations with elite institutions…” 

But is that a good idea?

Another great weekend read:

• How TikTok Shop is battling Shein and Temu in Latin America’s e-commerce race

.

😳 AND FINALLY…

MAGA-MARK?: While some argue that Mark Zuckerberg's simply experiencing a midlife crisis…

…Others say the public is now seeing the man he's been all alone

Some Meta staff call him “MAGA Mark”

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📅 BACK NEXT WEEK…

And that’s pretty much everything you need to know this week.

I’m off to mentally prepare for a chaotic but glorious weekend coming up soon...

Oasis reunion gig next Friday night in Cardiff (4th July), then a 6am dash down the M4 to Silverstone for the British Grand Prix (5th-6th July).

@kendalcalling

Goosebumps. every time. 🥹 #kendalcalling #noelgallagher #oasis #dontlookbackinanger #fyp #indie #musicfestival #nostalgia #noelgallaghersh... See more

I’ve never been before. I’ve blagged some fancy media/sponsor passes from the FIA — pit lane walk, paddock access, VIP bits, etc

My son and I will be on a mission: collect as many awkward celeb selfies as possible before we get escorted out. 🤳🏻😬

We probably won’t see much of the actual race — but hey. 😆

Goodbye, geeks!

P.S. This newsletter is edited by Martin SFP Bryant