FREE RESOURCES
Free playbooks and tools for social media pros
Practical playbooks, prompts, templates and tools from Matt Navarra. All free.
FREE RESOURCES
Free playbooks and tools for social media pros
Practical playbooks, prompts, templates and tools from Matt Navarra. All free.
WHAT THEY COVER
Built for the jobs you do every week
Each one tackles a job social media and marketing teams do every week: getting your brand cited in AI answers, writing hooks that stop the scroll, breaking down posts that go viral, and putting AI tools like Claude and MCP to work.
New guides land in Geekout first, every Friday.
Free guides and tools FAQs
What free AI workflow playbooks and social media swipe files are in the Geekout Resources library?
The library includes six free guides and tools built by Matt Navarra for social media managers: 8 Claude Skills for Social Media Managers, MCP for Marketers: Connect Your Tools to AI, Get Your Brand Cited by AI, 100 LinkedIn Hooks (outlier swipe file), the LinkedIn Viral Post Breakdown Tool, and Optimise Your LinkedIn for Hiring Assistant 2.
How do the 8 Claude Skills for Social Media Managers work?
Claude skills are reusable instruction sets you set up once so Claude performs recurring social media workflows the same way every time. The playbook gives you eight ready-to-use workflows and prompts covering hook writing, content repurposing, content calendar planning, and competitor gap analysis.
What is MCP (Model Context Protocol), and why should marketing teams use it?
MCP is an open standard that connects AI assistants like Claude and ChatGPT directly to your marketing tools, analytics, and docs. The MCP for Marketers guide walks through eight practical steps to build one shared AI workflow across your team's stack.
How do the LinkedIn Hooks swipe file, Viral Post Breakdown Tool, and Hiring Assistant 2 guide help on LinkedIn?
100 LinkedIn Hooks gives you 100 proven outlier hooks with real engagement data, hook types, reusable templates, and worked examples. The LinkedIn Viral Post Breakdown Tool analyses any LinkedIn post's structure so you can apply the same principles to your own content, and the Hiring Assistant 2 guide shows how to optimise your profile for LinkedIn's AI recruiter.
How can brands get mentioned and cited by AI tools like ChatGPT, Perplexity, Claude, and Gemini?
The Get Your Brand Cited by AI playbook breaks down how AI search engines select and cite sources, how to structure your pages and FAQs for Answer Engine Optimisation (AEO), and how to earn citations in the third-party roundups AI models trust most.
How can social media teams discover reliable new tools without testing everything themselves?
Every Friday in Section 04 (Tools) of the Geekout newsletter, Matt Navarra shares a short, honest list of social media and AI tools he has actually tested—covering what they are good for, what they cost, and which ones are not worth the subscription.
